The publishing industry has a rule of thumb that if a book can sell 10,000 copies in the first year - it'll make steady sales.

Todd Sattersen of Bard Press shares his research - does the number hold up?

Todd discusses why 90% of books get trapped after launch, the difference between launch plans + sales plans + the three buyer archetypes. Plus, why seasonality matters more than you think + the real timeline for book promotion.

This is part 3 of our mini-series with Todd:

Catch up with part 1 + 2 - how Bard chooses their single annual author - below:

One Author, One Year, Million-Copy Results #1

Only 37 Business Books Sell 1,000+ Copies Weekly #2

This Number Determines Book Success #3 – this episode

Author Interview with Todd #4 – coming soon

And look for more episodes in the Your Biz Needs a Book series.

Book discussed in this episode:

100 Best Books for Work and Life - Todd Satterson

Todd's Website: bardpress.com

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

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